Professor Li Fu’an from William Paterson University, US. lectures on Green Marketing and Corporate Social Responsibility

    On October 15, Professor Li Fu’an from William Paterson University in the United States was invited to the School of Economics and Management and delivered a lecture entitled Green Marketing and Corporate Social Responsibility: empirical research on the role of Confucian culture and moral and psychological foundation inthe decision-making of sustainable development.

    Professor Li Fu’an explored the role of the moral foundation of managers, Confucianism and social responsibility guidance in the decision-making of sustainable development. He believes that the moral foundation theory of the West can be divided into individual moral foundation and collective moral foundation, the collective moral foundation of the managers can effect the sustainable decision-making development through social responsibility orientation, while individual moral foundation only affects social responsibility guidance with little direct impact on sustainable decision-making development.