Professor Nancy Y. Wong from the University of Wisconsin-Madison Gave Lecture

On November 17, 2016, Professor Nancy Y. Wong from the University of Wisconsin-Madison gave a lecture entitled "Is the Glass Half Empty or Full? Understanding Individual Differences in Perceived Economic Mobility" for the teachers and students of our School of Economics and Management.

Professor Nancy Y. Wong described the social inequality and analyzed the differences between the actual income inequality represented by the Gini coefficient and the income inequality in public perception. Based on the implicit self theory, professor combined consumer behavior with the economic phenomena, and put forward a new concept of perceived economic mobility from consumer’s individual level, which can reflect the consumer's subjective perception of economic mobility in the hope that consumer’s perception of mobility can alleviate social inequity phenomenon.

Professor Nancy Y. Wong, a tenured professor, currently teaches at the University of Wisconsin-Madison as Dean of the Department of Consumer Science and serves as the Chairman of Kohl's Retail. Professor Nancy Y. Wong focuses on cross-cultural study, materialism, consumer decision-making and public policy research. (School of Economics and Management Wang Liying)