2015 Marketing Science and Applications International Forum was Held Successfully

In July, the 2015 Marketing Science and Applications International Forum was held in our university, nearly 400 experts and scholars from the University of Chicago, Indiana University, Chinese University of Hong Kong, Peking University and other famous universities at home and abroad gathered in Luojia. This forum was sponsored by the Organizing Committee of Marketing Science and Applications International Forum and organized by Wuhan University School of Economics and Management.

During the keynote session of the two-day forum, 10 guests, including FengZhiyan fromthe Department of Management Sciences of the National Natural Science Foundation, Professor Zhang Zhong, Co-Chair of the General Assembly from the University of Pennsylvania, Professor Xi Kaiyuan from the University of Chicago, Professor JiaJianmin from the Chinese University of Hong Kong Professor have delivered speeches and spoke freely about the hot-debated and difficult problems in the discipline of marketing, and explored the development direction of the discipline. The Forum also conducted a special topic of consumer behavior study for young scholars and invited business guest speakers among other activities. (School of Economics and Management  Zhu Huawei  Ma Liang)