Professor Deng Hong from Durham Business School of Durham University Visits WHU

On the morning of April 4th, Professor Deng Hong from the Durham Business School, Durham University, UK gives an academic lecture titled “When Do People Commit to Collectively Beneficial Rules? The Interactive Effects of Procedural Justice and Collective/Personal Outcome Favorability”.

Professor Deng Hong's article demonstrates the impact of procedural justice, personal and collective outcomes on employee's rule commitment and task performance. Professor Deng Hong emphasizes the complex dynamics involved in the individual-collective relationship. She proposes that individuals will consider both the personal outcomes favorability and collective outcomes favorability of the rules, and that procedural justice plays a crucial role in ensuring that individuals follow the rules, especially when the collective interests of the rules are inconsistent with the personal interests of the rules. She explains the practical significance of the research by sharing many examples such as the Brexit referendum.